Pagora
Centralized multi-tenant SaaS workspace to launch and scale professional business sites.
01. The Problem
Modern businesses need custom online stores, services, shipping workflows, and personal brands, but setting up multiple custom websites is expensive, technically complex, and operationally fragmented.
Boutique owners, service brands, shipping businesses, and agencies.
Existing page builders lock users into single stores with high pricing tiers, lacking unified multi-business control, team roles, and integrated shipping workflows.
02. Market Validation & Research
Analyzed multi-site agency workflows and found that managing separate subscriptions and logins across multiple Shopify/WordPress instances consumes over 15 hours a week in administrative overhead.
- Users want a centralized multi-site control center.
- Isolated runtime databases or secure schemas are critical for data governance.
- Out-of-the-box shipping integrations drive instant activation.
03. The Solution
A high-performance multi-tenant builder that allows users to spin up fully-featured business sites and shipping portals from a single unified admin workspace.
- Dynamic builder workspace with centralized multi-brand config.
- Multi-tenant architecture isolating databases/schemas for each instance.
- Role-based granular team permissioning and custom user governance.
Designed a dashboard that handles multiple child brands from a single sidebar switcher, modeled after modern cloud portals (like Vercel and AWS) to keep visual noise low.
04. System Architecture
Browser client -> Next.js Edge routing -> Central admin gateway -> Dynamic tenant database dispatcher -> Isolated PostgreSQL client schemas.
Hosted on Vercel with serverless edge functions. Supabase acts as a serverless database and dynamic client schema orchestrator.
05. Key Challenges
Handling secure subdomain mapping and dynamic routing without build-time compilation. Solved using Next.js Middleware and custom database-driven routing tables.
Simplifying multi-business settings so that managing 5 different sites doesn't feel overwhelming. Solved using clean modular navigation blocks.
Developing pricing tiers that scale cleanly for businesses running multiple web properties. Structured transaction and site-based micro-fees.
06. Business Results & Metrics
- Launch business sites in under 10 minutes from templates
- Multi-business site setups reduced admin overhead by 60%
- Seamlessly handles isolated team role access across brands
- Centralized multi-tenancy reduces subscription fatigue for scaling business owners.
- Clean UX makes complex database architectures feel simple.
07. Future Roadmap
- Automated custom domain ssl registration via API
- Direct shipping provider integration API integrations
- AI-driven business site template generator